Molly Rooyakkers
Style Analytics is a platform that delivers data-driven insights tailored for the fashion and beauty industry. Through Instagram and Substack, Style Analytics provides audiences with a range of content, from upcoming trend spotlights and predictions to comprehensive consumer research projects which gauges the current cultural sentiment - sentiments which will impact the fashion and beauty industry today and in the future.
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Style Analytics consults with fashion and beauty brands to deliver data-backed insights about their audience and industry, positioning them ahead of the curve and future-proofing their strategies. ​
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services
All inquiries can be sent to info@styleanalytics.co​
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Consumer Research: Using data to answer complex questions about people’s motivations and behaviour, enabling brands to effectively engage with their communities.
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Trend Intelligence: Forecasting upcoming trends within the fashion and beauty space, using a combination of consumer data and traditional forecasting methodologies.​
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Creative Strategy: Applying consumer research, trend intelligence, and data analytics to deliver culturally relevant and future-proof content and campaign concepts.
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Data Analytics: Applying data analytics and programming to a range of problems and questions, using methods such as web scraping, natural language processing, topic modelling, and advanced statistics.
